The Levi’s® brand epitomizes classic American style and a cool, fresh and current look. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become the world’s most recognizable garment, capturing the imagination and loyalty of people for generations. Today, Levi’s® continues to evolve through its tireless pioneering and innovative spirit, unprecedented in the textile industry. Our range of ‘jeanswear’ and accessories are available in more than 110 countries, allowing individuals around the world to express their own style.