The Percassi Group created and founded KIKO MAKE UP MILANO in 1997. It is an Italian brand of professional cosmetics that presents a range of avant-garde makeup and facial and body treatments. Safe and effective products of the highest quality, created to meet the beauty needs of women, and even men, of any age. “Be What You Want to Be” is the phrase that reflects KIKO’s vision of beauty that makes it possible for everyone to express their own personality with personalized products.